The 3-Post System for Staying Visible Without Feeling Overwhelmed

Let’s be honest... posting consistently on social media feels exhausting.

You want to stay visible. You want to stay relevant. But between sales calls, client work, and managing everything else, showing up online can quickly fall to the bottom of the list.

The good news? You don’t need to post every day.

You just need to post with purpose. 

This blog introduces a simple weekly rhythm designed for sales professionals, leaders, and service providers who want to stay top-of-mind—without burning out. It’s based on the principles from our books Conversations Made Easy and The Client Retention Matrix, and it works because it’s sustainable, client-focused, and rooted in real connection.

Let’s break it down.

Why Social Posting Feels So Hard

Most people struggle with consistency on platforms like LinkedIn for one of two reasons:

1. They don’t know what to say 

2. They’re trying to do too much

The result? Inconsistent posting—or none at all.

But visibility isn’t about volume. It’s about trust, relevance, and presence.

This system is designed to help you build all three, without overwhelm.

The 3-Post System

Inspired by the BeUseful mindset from Conversations Made Easy and the client-first approach in The Client Retention Matrix, this system gives you structure without rigidity. Post three times per week. Here’s what to share:

1.

A Value Post (Position Yourself as Helpful)

This post teaches something useful.

It could be:

• A quick win your client recently experienced

• A tip that solves a common challenge in your niche

• A breakdown of a tool or process that makes life easier

Goal: Show your audience you understand their world, and can help improve it.

When you show up to serve, not sell, you attract more of the right people.

2.

A Credibility Signal (Reinforce Trust)

This post builds authority, without bragging.

Share things like:

• A behind-the-scenes look at your process

• A client win (with permission)

• A recent speaking event, podcast, or media mention

Goal: Subtly reinforce that you get results, work with real people, and stay active in your industry.

As The Client Retention Matrix points out, ongoing confidence is built through small, consistent reminders of your value. This is where that happens.

3.

A Client-Focused Insight (Start a Conversation)

This post creates engagement.

Ask questions like:

• “What’s one thing you wish clients understood before they booked a call?”

• “Which CRM are you using—and how do you feel about it?”

• “Are referrals still your #1 source of business?”

Goal: Invite your audience to share, not just observe. This builds connection and community.

In Conversations Made Easy, Chris emphasizes that good communication invites collaboration. Social content should too.

What This System Does for You

Posting with this rhythm will:

• Keep you visible without burning you out

• Establish you as a trusted voice, not just a name

• Generate referrals and leads through consistency and relevance

And most importantly—it turns social media from a chore into a useful business tool.

Show Up Better. More Simply.

If you’re tired of wondering what to post—or if you’re stuck in the all-or-nothing mindset of social content—this system gives you a clear, repeatable path forward.

But this is just the beginning. Inside our course Conversations Made Easy, you’ll get the full strategy behind social conversation, sales communication, and how to turn online engagement into real-world results.

You’ll learn:

• How to structure your social presence to build trust

• What to say (and what not to) in direct messages and follow-ups

• The full BeUseful framework for both online and offline conversations

• How to stay visible, memorable, and authentic—without the pressure

You don’t need to do more. You need to do the right things more consistently. 

Enroll in Conversations Made Easy Today

And for custom training, coaching, or a full brand audit, explore our services at ChrisJenningsGroup.com.