MASTERCLASS:
THE CLIENT RETENTION MATRIX
Keep Clients Longer. Grow Margins. Guarantee Referrals.
Proven Strategies to Keep Clients Longer, Increase Margins, and Guarantee Referrals
You’re Delivering. But You’re Still Losing Business.
Your best clients aren’t giving you everything. Margins are thinning. And the big wins? They keep slipping through the cracks.
If you’re ready to keep 99% of the clients that matter—and grow their value—this course gives you the framework.
Built for Teams Where Retention = Profit
Client retention is your growth strategy when you offer complex services, technical products, or long-term solutions.
This course gives you a clear structure to protect top accounts and turn them into consistent, high-margin growth.
MADE FOR:
Professional Services
Build trust that leads to repeat work, stronger referrals, and fewer one-and-done projects.
Manufacturing & Distribution
Protect your margins by turning price-sensitive buyers into long-term partners.
IT, SaaS, In-Home Sales, Financial Services
Create a client experience that drives renewals, expansion, and consistent referrals.
The Outcomes You Can Count On
✔ Your own Client Retention Matrix™
A simple, visual tool to track every key account, identify risks, and prioritize opportunities—customized to fit your business.
✔ A clear path to grow margins without discounting
Learn how to add value your clients care about, so you can raise prices, protect profit, and still win more work.
✔ A referral engine that runs on real relationships
Stop waiting for referrals to happen and start generating them through a structured, repeatable system your clients will appreciate.
✔ A retention playbook your whole team can follow
Install a process that works across departments, lives beyond any one person, and drives results you can measure.
The Client Retention Matrix™
A Look Inside the Course
Specific tools, strategies, and conversations you can use immediately with clients and your internal team.
Module 1: The Client Retention Matrix™
Module 2: BeUseful…Now: External Customers
Module 3: BeUseful…Now: Internal Team Members
Module 4: Successful Onboarding of New Projects and Customers
Module 5: What's Your Story?
Module 6: All About Referrals
Module 7: Special Teams and Getting the Whole Team in Alignment
Module 8: Individual Tool Kit and Resources
Module 9: Leadership Tool Kit
Meet Your Instructors
Trusted by 2,000+ companies and 50,000+ professionals.
Brought to you by Chris Jennings, the creator of the Client Retention Matrix™ and author of Conversations Made Easy.
Chris Jennings
Managing Partner
Anthony Mayo
Partner
Ryan Cook
Partner
Choose Your Access
Get the framework. Install the system. Keep the business.
Chris Jennings Group Membership
$95/month
All Courses. All Tools. One Membership.
Join the Membership